HOF Mobile App Now Features All-Star Game Mustache Trail from Cincinnati

Queen City Visitors Can ‘Follow That ’Stache’ Through 20 Beacons at All-Star Festivities

(COOPERSTOWN, NY) – As fans descend on Cincinnati, Ohio for next week’s MLB All-Star Game, the connection between the Queen City and the home of baseball has never been stronger – thanks to the National Baseball Hall of Fame and Museum’s new BHOF Beacon app.

The app’s latest installment – available for the first time this week – allows fans to track down all 20 ‘Stache locations during the All-Star Festivities, earning a Beacon pennant for each stop on the ‘Stache route, while learning about important baseball history at each location during the journey. The 2015 MLB All-Star Game will be held at Cincinnati’s Great American Ball Park on Tuesday, July 14.

The Road Trip function of the BHOF Beacon allows fans to take a curated journey throughout the home of the 86th All-Star Game, with stops at the nearly two dozen ‘Stache Statues located throughout greater Cincinnati and Northern Kentucky. Each of the ’Stache Statues is a large handlebar mustache, two-and-a-half feet long and eight feet wide and weighing around 850 pounds.

Through the BHOF Beacon, visitors can check-in at each location and find directions to the next ‘Stache Statue. The BHOF Beacon also features many baseball-related sites throughout the history-filled Cincinnati region, where professional baseball was born in 1869 with the Cincinnati Red Stockings.

The BHOF Beacon is available for free at the iTunes store and features rich content from Cooperstown’s collections, including photos, videos and historic artifacts exclusive to baseball history. The Beacon features locations throughout the northeast with relevant baseball history, allowing fans to experience baseball history road trips, spotlighting destinations throughout New York State that a Cooperstown-bound visitor might encounter along the way, such as the location of the now-shuttered Ebbets Field where Jackie Robinson made his major league debut on April 15, 1947.

Built by Sullivan, a top brand engagement firm, The Beacon brings to fans a living exhibit of baseball moments and places throughout the country, starting with New York State. The Beacon provides users with indicators when near an historical baseball site, showcasing pictures, video and audio to deepen the user experience.

Thanks to support from Empire State Development and the I Love NY Division of Tourism, The Beacon app is the first to be released by the Baseball Hall of Fame. In the coming weeks, the self-discovery experience of The Beacon app will be complemented with additional features and content as new places and moments from across the country are continually being added.