2019 Ford C. Frick Award winner Al Helfer

Part of the FORD C. FRICK AWARD series
Written by: Bill Francis

Al Helfer, who was big in stature, big in personality and a big league mainstay in broadcast booths across the country for four decades, is now among the winners of baseball broadcasting’s biggest award.

The burly 6-foot-4 Helfer, who worked behind a microphone in the majors for eight different clubs – Pirates (1933-34), Reds (1935-36), Yankees (1937-38), Brooklyn Dodgers (1939-41, 1955-57), Yankees (1945), New York Giants (1945, 1949), Phillies (1958), Houston (1962) and Oakland (1968-69) – as well as gaining a national following with his Game of the Day chores in the early 1950s, is the 2019 winner of the National Baseball Hall of Fame and Museum's Ford C. Frick Award.

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“Al was a big guy, and he was as talented as his collar size,” said legendary Dodgers broadcaster Vin Scully, a onetime broadcast partner with Helfer, in a statement to the National Baseball Hall of Fame. “He was a gentle, nice and wonderful man. His character came through over the air, to the point where you would like him instinctively. Red (Barber), among so many others in baseball, thought the world of him, as did I.”

The Frick Award is presented annually to a broadcaster for "major contributions to baseball."

The award, named after the late broadcaster, National League President, Commissioner and Hall of Famer, has been presented annually since 1978.

Helfer is the 43rd winner of the Frick Award, as he earned the highest point total in a vote conducted by the Hall of Fame’s 15-member Frick Award Committee.

A Pennsylvania native and Washington & Jefferson College graduate, Helfer left University of Pittsburgh medical school in 1929 after only one month because his father had lost everything in the stock market crash. Forced go to work, a college friend helped Helfer get a job at a small radio station in Silver Haven, Pa. – $5 a week with room and board.

By 1933, Helfer’s long tenure in the bigs began in Pittsburgh recreating Pirates games on the radio. Following stints with the Reds, Yankees and Dodgers, he would serve in the Navy in World War II. Often aboard destroyers and destroyer-escorts in the North Atlantic, Mediterranean and Caribbean Theaters, and was wounded once before being discharged as a lieutenant commander.

“Other guys had it a lot worse,” Helfer said. “I won’t trade on it. I’m glad I did it, but I wouldn’t want to do it again.”

After WWII, Helfer gained his greatest prominence on the Mutual Broadcasting System’s Game of the Day broadcasts. For a five-year period between 1950 and ‘54, he was travelling to a different ballpark six days a week.

A rewarding but exhausting assignment, it was due to this Game of the Day exposure – the broadcasts carried by approximately 400 stations in non-MLB markets and around the world by the Armed Forces Radio Network – which Helfer became one of the nation’s best-known baseball broadcasters. It was said that his audience reached 80 million at times.

According to Helfer – who received his nickname “Mr. Radio Baseball” during these years – he was receiving fan letters from China, Nigeria, Korea, South Africa, Australia and even Moscow.

“You can’t beat this life if you like sports as much as I do. If this were not my business, it would be my hobby,” told the Chicago Tribune in 1952. “But every job has a hook in it. Mine is travelling. I’ve been living out of a suitcase most of my working life.

“Fans repeatedly say they envy me. I see a ballgame every day and get paid for it. The broadcast is the whipped cream on my cake. What they don’t know is that there is a lot of book work to sportscasting.”

Helfer’s wife during these years with Game of the Day, Ramona, claimed that he husband once had breakfast at their home in Hartsdale, N.Y., lunch on Boston, and dinner in Chicago.

“For two months after we moved to Hartsdale, neighbors thought I was a widow,” Ramona Helfer continued. “They saw my mother, baby and me. But never a man. My neighbors were right. I am a sports widow.

“Not long ago he finished a game in Chicago and had nothing to do for a few hours. So he caught a 6 p.m. plane for Cincinnati and got to the ballpark just in time to see the first pitch. What are you going to do with a guy like that?”

But Helfer’s Game of the Day travel did eventually take its toll and he resigned in January 1955. “It was a killing job. I seemed to be eating and sleeping in airplanes most of the time.”

“I’ve travelled too much in my life. I was known as the Ghost of Hartsdale,” he told the New York Post in 1957. “I was the only guy I ever knew who would come home, pick up fresh laundry, and get out the door before it could swing shut. The only time I spent with my wife was on the long distance telephone. My daughter was growing up and I didn’t know her.”

Helfer’s last big league broadcast partner was Monte Moore, the two sharing the booth for the Athletics’ first two seasons in Oakland in 1968 and ’69.

“When I was a senior in high school in Oklahoma, I came down with rheumatic fever so I was on bedrest for several months,” Moore said. “When I was in bed I would listen to the Mutual Game of the Day featuring Al Helfer. When I listened to him while I was in bed it encouraged me to do what he was doing. That was my first memory of Al Helfer.”

Moore, whose radio and television broadcasting career with the Athletics began in 1962 and ended in 1992, said that when the franchise moved to Oakland, he needed a new partner. That’s when a broadcast sponsor suggested Helfer.

“I was flabbergasted and said absolutely. In a very short period of time Al said he was coming,” Moore said. “He was a dear friend, he was a gentle guy, and he had a million dollar voice. It was a learning experience for me to be with him in the booth. We shared a number of innings and did the pre- and post-game shows together. He was a very special guy in my life and we stayed in touch until he passed away.”

The two split the broadcast of Catfish Hunter’s perfect game on May 8, 1968 – an Oakland 4-0 victory over the Twins – with Moore working the first 4½ innings and Helfer the final 4½ innings.

“I think his voice was one of the best big league baseball ever had,” Moore said. “And his pacing was so good in describing things. He never got overly excited. He wasn’t a yeller, but his enthusiasm came across for a big play. Al was always under control and he never lost sight of the game.

“When I heard he was getting the Frick Award I was so elated,” Moore added. “And to find out they’re doing it posthumously, boy, that was really special because a guy like that kind of fades away and you never hear about him again. I’m so happy and it’s not just because he was a friend – it’s because I think he was qualified for the greatest honor you can get in our business.”

Curt Smith, baseball broadcasting historian and a member of the Frick Award electorate, wrote soon after the announcement that “(Helfer’s) pioneering Mutual Radio regular-season Game of the Day ferried a big-league game each Monday through Saturday to a vast majority of the land. Since St. Louis was the bigs’ farthest south/west outpost, for two in three Americans Helfer was April-September’s sole radio voice—and what a presence his was.”

It was said at the time of Helfer’s death – he passed away in 1975 at the age of 63 – that he had travelled more than five million miles in his career.

“I feel as secure in this business as anybody can,” Helfer once said. “This, don’t forget, is show business, and show business is never secure.

“I guess you just keep going until you’ve had it, or they’ve had you.”


Bill Francis is the senior research and writing specialist at the National Baseball Hall of Fame and Museum

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Part of the FORD C. FRICK AWARD series