Uniform designs broke all the rules during 1970s

Baseball’s most visible changes, however, were arguably borne out in the uniforms of the then 24 MLB clubs.

Between July 1970 and Opening Day of the 1973 season, every single club transitioned from flannel uniforms to new synthetic togs. Some teams such as the Yankees, Tigers and Dodgers maintained the classic designs of their uniforms even as the material of them shifted away from natural fibers toward man-made fabrics. Others, including the Braves, Padres, and Indians, opted to re-imagine themselves wholly in ways that were truly revolutionary and astonishing to traditionalists.

A glance at images of ballpark crowds in the 1950s reveals a mostly male audience, many of whom are wearing fedoras and ties. Attendees of the late 1960s are more casually dressed. By the early 70s we are seeing more fans sporting ballcaps – but not one of them is dressed in a replica jersey.

The donning of authentic MLB team apparel used to be the exclusive privilege of a very exclusive group: Big league players. That all changed in the 1980s when MLB and its teams began to offer up replica jerseys for sale to fans.

It can be argued that this phenomenon helped to connect fans to their teams in a way that was previously unthinkable. Fans were able to become, in a certain sense, members of the team, bound together by common threads. While interest in the design of big league uniforms dates back to the sport’s earliest days, the connection between fans and jerseys became truly solidified in the 1990s and is still going strong today.

The on-field look of MLB received a much-needed jolt of energy in 1963 when Kansas City Athletics owner Charles O. Finley garbed his team in “Kelly Green and Tulane Gold” uniforms. A man ahead of his time, Finley paved the path toward the modernization of the design of the Major League Baseball uniform that reached a crescendo more than half a decade later.

In January 1971 the St. Louis Cardinals, a club known for its sartorial steadiness, jumped into the deep end of the polyester pool. The club unveiled new synthetic uniforms that General Manager Bing Devine described as “much brighter and more attractive than the old ones.” Pullovers and beltless pants were in, along with the same kind of bold striping that the Pirates introduced the previous summer.

Liberated from vestigial buttons slicing down the middle of the jersey, the team’s signature “birds on bat” were displayed without interruption for the first time since they were introduced back in 1922.

That September, the Baltimore Orioles debuted new alternate uniforms that consisted of orange jerseys and pants, manufactured by the Brooks Robinson Sporting Goods Company.

The Houston Astros’ 1971 move to synthetics included a wholesale shift to vibrant orange as the club’s primary identifying color, away from fusty old navy blue. The following year Minnesota did likewise with their new red-lettered uniforms, eschewing the navy script lettering and pinstripes that had dominated their appearance since their 1961 inaugural season.

Then in 1972, a sea of change swept through Major League Baseball. That year the vast majority of clubs converted to double-knits.

Atlanta busted out a set of “mod” royal blue and white uniforms with a stylized feather on the sleeves, created by Braves Graphics Director Wayland Moore. He viewed the entire uniform as a blank canvas and envisioned blocks of color on the club’s new paneled caps as well and contrasting jersey sleeves as a unique club identifier that would accompany Hank Aaron as he powered his way toward Babe Ruth’s career home run record.

In 1973, the Yankees were a team in transition. Newly sold to a group headed by George M. Steinbrenner, the Yanks were in the midst of planning a massive renovation of Yankee Stadium. When the Bombers opened the season at Fenway Park in Boston on April 6, they sported new gray double-knit uniforms that still featured block letters that spelled out “New York,” but whose sleeves were capped with navy/white/navy trim, a subtle but noticeable change. The familiar navy lettering was now outlined in white for the first time.

Ray Fitzgerald, writing in The Boston Globe, noted that the Yankees were “baseball’s last holdouts, the final bastion of sartorial conservatism in the grand old game.”

Baseball’s rapid, seismic shift to synthetic uniforms revolutionized the look of the sport. In 1972, sales of color televisions surpassed those of black and white sets for the first time.